ConversionXL

NOVEMBER 9, 2015

If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. EMK with subject “FREE BEER” will improve CTR, but probably reduce sales once customers figure out there is no beer on your site, certainly not free beer).

Conversion 112

Conversion UX CTR User Experience 112

Search Engine Land

MARCH 21, 2023

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

CTR 92

CTR Campaign Represent Click Through Rate 92

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. This is an old ad from Fox News that was shared with me by Mastodon user HunterNP. This system is so elegant and simple.

Engineering 129

Engineering Niche Promote Up-sell 129

ConversionXL

JANUARY 22, 2015

Without informing me, the client had run a banner campaign that generated over 30,000 new visitors in a few weeks and – get this – zero conversions (yep that’s right a campaign conversion rate of 0%). You always nee a representative sample and in most cases this means your test should run for at least 2-4 weeks.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Choose KPIs that represent how your marketing and business are performing. UX: User Experience. Learn more about how to make CTAs effective.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. for every email they send.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

AUGUST 21, 2015

To counter this, marketers and web publishers are developing innovative ad formats like TheNextWeb’s full page canvas ads : Users can select between the content page or the full screen ad with just a click. Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate CTR Trust 122