Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign 59

Campaign CTR SQL A/B testing 59

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Across industries, the conversion rate from MQL to SQL is between 0.9%

SQL 99

SQL CTR Objectives and Key Results Campaign 99

Search Engine Land

JANUARY 16, 2024

Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. Potential KPIs: Conversions by source/medium, conversions by landing page, MQL to SQL conversion rate Activation: Conversion rate optimization Question: How can I improve the customer experience?

Growth 93

Growth Customers Referrals SQL 93

ConversionXL

MAY 29, 2013

No context, no content, no credibility, no call to action, no nothing… SQL error at the bottom to finish it off. This will also make your ad CPC lower, CTR higher and your landing page will have a better conversion rate since you’re bringing targeted people to the page. Biggest problems: What the hell is this thing!?

SQL 132

SQL CTR Follow-up Start-ups 132

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC).

Sports 138

Sports SQL CTR Entertainment 138