Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. Transparency is key. Who can resist a turtle admiring itself in the mirror that the email promotes? Don’t be too smug.

E-commerce 112

E-commerce Objectives and Key Results Campaign Launch 112

ConversionXL

OCTOBER 26, 2022

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. via TikTok ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Most companies focus on too many objectives at once.

Non-Profits 113

Non-Profits E-commerce Strategize Consult 113

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Department of Commerce, online sales were up 15.4% You aren’t objective about your own site. from 2013 to 2014.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Sales Hacker

JANUARY 16, 2018

The key to achieving explosive growth is to start by identifying your Ideal Customer Profiles (ICPs) via segmentation, reaching out to them with personalized targeted messaging while building a scalable and repeatable process. For example, large online e-commerce platforms use your technology because you help them reduce fraud.

E-commerce 85

E-commerce Lead generation A/B testing Objectives and Key Results 85

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Lead Fuze

JULY 3, 2023

Lastly but not least important in learning how to work leads – additional strategies like influencer collaborations newsletters contests giveaways will be examined alongside tracking conversion rates maintaining momentum in lead generation campaigns. Quick Response Strategies That Get Results Time is money, my friend.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

ConversionXL

APRIL 4, 2012

Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). Another company got 500% ROI with shopping cart abandonment campaign. Product videos. Only 14.6%

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JANUARY 27, 2016

Email segmentation and personalization is the data-driven alternative to “batch and blast” email campaigns. While we all know “batch and blast” is outdated, many optimizers continue to use that type of campaign. As a result, definitions and meanings get a little unclear. The key word is brief.

Campaign 90

Campaign Objectives and Key Results E-commerce Follow-up 90

ConversionXL

APRIL 23, 2013

Key lesson: people do not mess with defaults (unless they’re designers or developers)! The results were then compared with rankings by food experts from Consumer Reports. The results were very similar. The results were vastly different. 5 key principles of persuasive web design. Know your target audience.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Martech

JULY 26, 2021

Yes, there’s a common fund of knowledge and understanding, but surely you apply it in different ways when you’re developing and maintaining a brand, ideating on campaigns for the next six months, planning ad spend or promoting your brand on social media. The key is to plan for your audience and work backward from there.

E-commerce 95

E-commerce Objectives and Key Results Retail Technology 95

Salesforce

MARCH 1, 2024

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Sometimes, you see better results when reps compete against one another, so brainstorm ways to gamify your SPIFFs for a little added fun.

Commission 52

Commission Teamwork Objectives and Key Results Territory 52