Martech

JUNE 28, 2023

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. This transition began the era of machines monitoring their performance and communicating with each other, with the promise of one day producing self-healing networks.

Agriculture 107

Agriculture Gambling Hospitality Networking 107

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. So what about ad networks? Think Google Adsense and Facebook Audience Network. Strategize. The first question is, what's the goal of your campaign?

Objectives and Key Results 87

Objectives and Key Results Cross-sell Negotiate Campaign 87

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

MARCH 28, 2017

They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. Procter & Gamble recently made an unsettling discovery. Rather than invest upfront, a company compensates the agency based on measurable campaign accomplishments or benchmarks.

Contract 72

Contract Gambling Clients Networking 72

ConversionXL

SEPTEMBER 6, 2013

So if waterfall development is the huge gamble in today’s startup environment, how do we incorporate customer feedback into the product creation (or refinement) cycle? If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. They exist to learn how to build a.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Network effects: Uber effect. You are gambling if you use other’s best practices. Woo your customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Yehoshua Coren – Strategic And Tactical Implementation And Analysis Techniques. Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79