SalesforLife

JUNE 27, 2019

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. Build a Total Addressable Market (TAM) for the event. When creating an event, you’ll need to consider what your TAM is, and who is the ideal customer profile. 2) Referrals. Engagement.

Campaign 95

Campaign Referrals Pipeline Territory 95

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Pop!

DECEMBER 20, 2021

One of the most important recruitment tools that many real estate brokerages have access to is drip marketing campaigns. Through the strategic scheduling of newsletters and other forms of messages, you can communicate more efficiently with both passive and active candidates. Make the Candidate Journey More Efficient.

Real Estate 52

Real Estate Campaign Promote Strategize 52

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

Account management 143

Account management Gaming A/B testing Campaign 143

Search Engine Land

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. This capability is particularly vital as marketers seek to maintain relevance and efficiency in their campaigns amidst the disappearance of third-party cookies. It’s an industry addicted to selling seats rather than outcomes.

Networking 89

Networking Technology Technology Engineering 89

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Brand ambassadors.

Niche 127

Niche Negotiate Legal Contract 127

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results 126

Objectives and Key Results Strategize Non-Profits User Experience 126

Hubspot

JULY 3, 2020

Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. Starting with your goals and mapping out a targeted plan is key to building an effective ABM campaign. After establishing goals, the next and arguably most critical step to ensuring a successful ABM campaign is selecting and mapping the accounts.

Campaign 101

Campaign Contact Strategic planning Legal 101

Martech

JUNE 28, 2023

“Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. Over this same period, network engineers who ushered in the transition from analog to digital began retiring.

Agriculture 111

Agriculture Gambling Hospitality Networking 111

Martech

MAY 21, 2024

To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. This capability is particularly vital as marketers seek to maintain relevance and efficiency in their campaigns amidst the disappearance of third-party cookies. It’s an industry addicted to selling seats rather than outcomes.

Networking 87

Networking Technology Technology Engineering 87

Search Engine Land

MARCH 6, 2024

Leverage historical data for strategic advantage Choosing the appropriate data inputs plays a vital role in shaping the ads generated by AI. It’s nearly impossible to navigate the online space without encountering ads in the Google network. These two campaign types certainly require a different approach to ad creation.

A/B testing 124

A/B testing Campaign Networking Engineering 124

Search Engine Land

MAY 23, 2024

Knowing how to navigate strategically and technically can unlock unique opportunities that you’d be qualified for, but others would struggle with. Many tactics share similarities, like keyword research for SEO and PPC, or campaign structures for paid social and search. It creates opportunities over time, though patience is key.

Sports 104

Sports Strategize Clients Growth 104

Search Engine Land

JANUARY 9, 2023

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel.

Launch 97

Launch Networking Campaign Growth 97

Sales Hacker

MARCH 8, 2024

In last week’s newsletter, we talked about the importance of owned media for better audience insights and building value for your network. By leveraging partnerships in marketing as part of your GTM motions, you combine the networks of you and your partner to reach new markets. What can you win?

GTM 97

GTM Growth Referrals Cross-sell 97

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 119

Campaign Retail Gaming Networking 119

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 97

Campaign Promote Strategic planning Follow-up 97

Lead Fuze

AUGUST 29, 2023

The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. Building Local Connections and Strategic Partnerships In the dynamic world of real estate, forming local connections and building strategic partnerships can be a powerful strategy for lead generation.

Real Estate 52

Real Estate Strategic partnership Niche Referrals 52

Lead Fuze

MAY 26, 2023

From obtaining your real estate agent license and building your professional network, to creating a strong online presence and streamlining processes through software solutions – every step plays an essential role in establishing your foothold in the market. How do you create a real estate marketing campaign?

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

Search Engine Land

AUGUST 25, 2023

Think strategically OK, I know. What does it mean to be strategic? In other words, thinking strategically means prioritizing your efforts based on the outcome. To do that, you will want to use ad networks and channels. When you find such pockets of growth, you can think strategically.

A/B testing 96

A/B testing Strategize CTR Clients 96

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. What current and near-future marketing campaigns do you need to support?

Objectives and Key Results 89

Objectives and Key Results Cross-sell Campaign Strategize 89

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Campaign 131

Campaign Technique Education Promote 131

Martech

APRIL 28, 2023

Additionally, generative AI can generate accurate and relevant content tailored to specific audiences, ensuring the success of digital marketing campaigns. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post. Text analytics has also advanced significantly.

B2B 122

B2B Networking Campaign Technology 122

Martech

DECEMBER 7, 2023

Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

Presentation 114

Presentation Tradeshows Strategize Gaming 114

Sales Hacker

DECEMBER 2, 2019

I love the quarterback focus, where I can be strategic internally and help resources really come together to do what’s in the best interest of the customer, and I love helping the customer figure out how they can do things differently. I’ve been advised and mentored to take a more strategic approach. Where do they stand?

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

SaaStr

MAY 23, 2023

Ready to network, learn, and level up? Join 12,500 Cloud and SaaS Founders, VCs, and Execs at SaaStr Annual for three full days of workshops, sessions, and networking — all to help you scale faster. Earned Media: Consider this your partner networks. You need to strategize how to get your product in front of your target market.

Launch 86

Launch Product Networking Niche 86

Salesforce

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Referral marketing is when brands identify and engage with their top brand advocates, incentivizing them to recommend the brand to their network. This is called referral marketing.

Referrals 124

Referrals E-commerce Promote CRM 124

SaaStr

MAY 17, 2023

And that’s why CoSell was created, to increase the chance of startups making it by helping GTM teams tap into and connect with people who can help them take the most strategic path to customers with credibility and warmth — because 90% of those startups won’t survive. The campaign had a 75% reply rate and a 75% conversion rate.

GTM 73

GTM Cold Call Customers Networking 73

Veloxy

AUGUST 16, 2023

By tracking metrics such as campaign effectiveness, lead generation, and conversion rates, businesses can gain insights into the success of their marketing activities and adjust their marketing strategies accordingly. Marketing Metrics Marketing metrics play a significant role in evaluating the CRM’s influence on marketing efforts.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

FEBRUARY 24, 2022

Most of the training provided today is focused on developing immersive content and is not relevant for marketers and strategists looking to leverage this technology for their campaigns. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns. Time Required: 6 hours split into two live sessions over two days.

Campaign 129

Campaign Technology Technology Commission 129

Sales Pop!

MAY 2, 2024

They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 130

Retail X-functional Launch Non-Profits 130

SaaStr

JANUARY 5, 2024

Instead, they approached it more strategically. Start with who you are targeting in your own network. They leveraged their investor network, which included YC and other non-YC investors. Your first three hires (and maybe more) at the SDR level can all be in-network hires. Asked for intros to portfolio companies.

Quota 101

Quota Commission Networking Drivers/motivators 101

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 106

B2B Gaming Education Technology 106

Veloxy

SEPTEMBER 4, 2023

According to Campaign Monitor, a good response rate should be 10%. Create a cold email campaign Don’t wait until the Friday before Thanksgiving to send this email. Create a list of unresponsive leads in Salesforce, add them to an email campaign, and schedule the email to be sent first thing in the morning. Plan ahead!

Cold Call 130

Cold Call B2B Campaign Clients 130

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network.

Strategic partnership 82

Strategic partnership Networking Strategize Technology 82

Search Engine Land

SEPTEMBER 19, 2023

Google defines Search campaigns as “ text ads on search results that let you reach people while they’re searching on Google.” Yet, the Search campaign settings default to include the Display Network, which does not belong in the campaign by its very definition. But is increasing the budget a good decision?

Campaign 144

Campaign Represent Technique Contact 144

Lead Fuze

MAY 26, 2023

Automate repetitive tasks and save precious time for more strategic endeavors. Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns. We’ve got you covered with a strategic and professional approach. No coding skills?

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98