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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. Not every campaign will succeed, but even the best services can’t rely on word-of-mouth alone. Marketing is a bit of a gamble, so make it an informed gamble. 2 Overlook local advertising.

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This day in search marketing history: January 27

Search Engine Land

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys.