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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. What digital tools do we need to execute the campaign?

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How to build a disruptive marketing campaign

Martech

How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. ” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Steps to build a disruptive marketing campaign.

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The SEO Techniques Your Vape Business Can Benefit From Using

Sales Pop!

To make sure that you can get your business up to the top of Google rankings and that you can secure its success, here are some of the top search engine optimization techniques that you should try and that your business could benefit from in 2024 and beyond. The vaping industry can be a difficult one to crack when it comes to SEO.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

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B2B Sales Training Techniques and Best Practices

Highspot

B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. B2C sales training will focus on emotional appeal and techniques that drive immediate sales. Regular coaching sessions with constructive feedback help identify areas for improvement and refine sales techniques.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

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