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What ChatGPT means for your search campaigns by Adthena

Search Engine Land

Using an extensive in-house data set and natural language processing techniques, we’ve also constructed a machine-learning model to accurately categorize search terms. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?

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How to level up your analytical skills with Excel

Search Engine Land

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. Its use cases can be far-reaching, including: Campaign/ad group naming conventions.

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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

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Excel pivot table best practices for search marketers

Search Engine Land

Might be a given, but you need to build your bulk sheet before you can use this technique. Secondly, Ad Group #1 across all campaigns drives to the final URL with Page=A, Ad Group #2 drives to page=B, and Ad Group #3 will click to page=C. The best practice I recommend is to focus the count on the most granular element of the campaign.

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4 advanced GPT-4 capabilities to level up your PPC efforts

Search Engine Land

I’ll guide you through each technique to help you become a proficient GPT-4 user. For example, GPT-4 can’t connect to Google Ads, so it can’t accurately describe how campaigns perform. Simply asking it, “What are my best-performing campaigns?” Custom GPTs.

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A Complete Guide to YouTube Analytics

ConversionXL

Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Why does YouTube elevate AVD and CTR?

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This day in search marketing history: February 28

Search Engine Land

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Monitoring Buries At Digg 2007: A new monitoring technique. Of course not. search results.

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