Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Heinz Marketing

SEPTEMBER 3, 2020

It is not an MQL goal or an SQL goal. Like win rate, average deal size, amount of pipeline you need to create at each stage. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. Know about them.

GTM 102

GTM SQL Pipeline Campaign 102

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Lead source attribution.

GTM 73

GTM Assembly Line Manufacturing SQL 73

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Data pipeline. OWOX BI has a pretty solid pipeline from Google Analytics to BigQuery.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

FEBRUARY 2, 2024

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc.

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Timing is everything.

SQL 86

SQL Follow-up Campaign GTM 86

SalesHandy

OCTOBER 28, 2022

For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. You need leads now!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59