Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works.

Launch 141

Launch Campaign High impact User Experience 141

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 128

Retail X-functional Launch Non-Profits 128

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaign 96

Campaign Cross-sell Sales Up-sell 96

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 121

Technology Technology Government Legal 121

Hubspot

MAY 23, 2019

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. Here are some high-impact areas for tightening audience targeting where it counts. 65+") that can become costly after launch. Select the right devices.

Networking 78

Networking CTR Agriculture Campaign 78