ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers?

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 72

Tradeshows A/B testing Campaign Strategize 72

Sales Hacker

APRIL 21, 2022

Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. Lead generation for the enterprise has changed dramatically over the last ten years. I’ve found the best campaigns are multi-channel.

Legal 85

Legal Cross-sell Contract Price 85

Hubspot

JULY 20, 2015

Tracking the original source that your leads come from is key in figuring out your most effective promotion channels -- whether it's social media, email marketing, organic search, or something else. As a marketer, to show you've earned a promotion, you need to show your boss that you're hitting your lead generation goals.

Promote 72

Promote Tradeshows Contact Lead generation 72

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Without CTAs, people visiting your blog will have a hard time converting into leads.

Tradeshows 51

Tradeshows Launch Promote Technology 51

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20