Remove Click Through Rate Remove Conversion Remove Market share Remove UX
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through.

UX 126
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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Good UX can help with each of those things.

UX 111
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Your market goals now are to increase market share and create brand preference. Use your findings to fine-tune customer personas and make data-driven UX decisions. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Pay-per-click advertising.

Growth 102