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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Removing any redirect chains.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

For instance, you may be required to work with brand and customer engagement in improving the website and conversions without impacting any SEO-associated variables. SEO cannot be siloed within the marketing team for the best results. Discuss how SEO leads to increased organic traffic, conversions, and revenue.

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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. Fast load speed and an overall good UX drive conversions from paid and organic traffic.

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SEO SWOT analysis: How to optimize where it counts

Search Engine Land

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Basic analytics setup with no conversion tracking. No SEO plugin.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. These are basic principles of UX —but they also have an impact on search performance. Learn something (e.g.

UX 126
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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

We’ve spent years researching the best ways for ecommerce sites to show that they’re trustworthy and, in the process, increase conversions. Jewelry and accessories retailer Olive + Pepper tested LimeSpot during peak seasons, such as Black Friday and Christmas, and saw a 35% conversion increase. ” SurveyMonkey Survey of 608 U.S.

Trust 125
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). The comparison of conversions.

B2B 54