Remove Click Through Rate Remove Gambling Remove Strategize
article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Paid social ads arent a gamble when built strategically. The audience you thought would convert isnt responding. Fix those issues first. Scaling only works once your ads are converting efficiently.

CTR 95
article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Gleaning insights from your conversion rate data. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). They exist to help you make better strategic decisions over your marketing. Keyword conversion rate: Which keywords drive conversions? What’s the click-through rate?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117
article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101
article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Before strategizing or revising your email copy, ask four questions. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. If you understand what’s important to your prospects, you can craft a strategic and effective email marketing campaign.

article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. You are gambling if you use other’s best practices. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Example: wechat in China. intimate communication is how we actually have our conversations, not email, or ads. instant delivery.