Search Engine Land

FEBRUARY 19, 2024

Here are six must-haves to consider as you think about experience: Consistent information The details of your brand, particularly location data, must be uniformly presented across every platform, be it the systems for content creation, distribution, or customer relationship management. Search intent and behavioral signals.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. This is the tension. “If

Networking 140

Networking Trust A/B testing Conversion 140

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Click-through rate. Bounce rate. Descriptive analytics.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106