Search Engine Land

MARCH 4, 2024

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. These changes will present a challenge for marketers. Why is this change significant?

A/B testing 115

A/B testing Click Through Rate Campaign Trust 115

ConversionXL

APRIL 17, 2019

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia.

Customers 132

Customers Retail Click Through Rate Represent 132

ConversionXL

JANUARY 17, 2017

I ended up going to Virginia Tech for Computer Science and joined LawnStarter to build their platform to alleviate the challenges the lawn care space faces when it comes to customer service and operational efficiency.” But because the client loads just once, they present technology problems for A/B testing.

A/B testing 110

A/B testing Engineering Click Through Rate User Experience 110

Heinz Marketing

APRIL 2, 2018

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help). She has an MBA from Stanford. Paul: Welcome aboard. Time to grab your board.

Pipeline 53

Pipeline Sales Presentation B2B 53