Search Engine Land

JUNE 6, 2023

Use case 1: Segmenting by conversions I most frequently use Custom Columns to analyze different conversion types – lead, MQL, SQL, opp, trial, subscriber, etc. Build a custom column that looks at decreases in click-through rate and increases in CPC to gauge potential market competition and activity. SUBSCRIBE See terms.

Customers 91

Customers SQL Click Through Rate Campaign 91

Search Engine Land

JANUARY 16, 2024

Potential KPIs: Conversions by source/medium, conversions by landing page, MQL to SQL conversion rate Activation: Conversion rate optimization Question: How can I improve the customer experience? Before improving your customer experience, you must identify where customers drop off.

Growth 93

Growth Customers Referrals SQL 93

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Challenger Sales Model. Champion/Challenger Test. Channel Partner. Channel Sales.

B2B 105

B2B E-commerce Cold Call Sales 105

Hubspot

NOVEMBER 28, 2023

Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. Start with these criteria.

Objectives and Key Results 78

Objectives and Key Results SQL Sales Campaign 78

Lead Fuze

SEPTEMBER 2, 2023

Studies show that personalized email campaigns result in 29% higher open rates and 41% higher click-through rates than non-personalized ones—underscoring the value this tactic brings while dealing with MQLs. The secret to successfully converting an SQL? What types of leads are there?

Objectives and Key Results 52

Objectives and Key Results Lead generation SQL Sales 52

SaaStr

FEBRUARY 9, 2025

In the early days, most businesses were manually segmenting customers through databases or spreadsheets, with basic tools like Mailchimp offering only rudimentary capabilities. Instead of requiring SQL queries or developer resources, any marketer could instantly segment customers based on their behavior, purchase history, and preferences.

E-commerce 95

E-commerce SQL Retail Click Through Rate 95