How to Attract New Customers and Drive More Sales with TikTok Marketing
ConversionXL
OCTOBER 26, 2022
The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. To understand perceptions of the platform, TikTok commissioned a Neilsen study. Nearly a third have tried to buy something only to find it was sold out.
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