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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date.

Retail 121
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How to Set Sales Quotas for Effective Business Growth

Lead Fuze

Additionally, we will touch upon the significance of adequate commission caps as part of these strategies. Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions.

Quota 52
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

To understand perceptions of the platform, TikTok commissioned a Neilsen study. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. Engagement Rate = [(total number of likes + comments + shares) / total number of views)] x 100. That resonates with TikTok’s base.

Customers 115
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Before you can decide base pay or commissions, you need to start by deciding On Target Earnings or OTE. Step 4: Decide Base Pay vs. Variable (Commissions).

SQL 102
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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Harry Stebbings: Can I dive in and ask, in terms of kind of the connection of that strategy, how do you create that connection cross-functionally across the company? So effectively, what works, I guess, in terms of your experience in connecting with the individual heads of function to imbue the strategic thoughts that you have to them?