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Use this Looker Studio template to track SEO performance

Search Engine Land

Inspired by a Looker Studio dashboard built by our paid media team, I rolled up my sleeves and constructed one for SEO. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. In SEO, nobody knows what happens except for what the data and testing show you.

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YouTube advertising: The ultimate guide

Search Engine Land

You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Marital status. Education status. Home ownership status.

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Sales Data Analysis: 9 Ways to Help You Easily Make Revenue

Lead Fuze

You may learn that some customers prefer short, concise sales presentations, and other customers prefer more in-depth, detailed demonstrations of the product. Due to the massive amount of data presently available to businesses, it is now simpler than ever to utilize collected data to create real commercial value.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

If you’ve ever been a receiver of a poorly-constructed and low-personalized cold email, then you have witnessed a sender lose an opportunity to work with you. It crosses its path with segmentation and can be present in any part of the email. It can be presented as a sentence, button or image. Sales Email Call-To-Action.

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How to Optimize Out of Stock Product Pages

ConversionXL

If your site isn’t particularly well-constructed, using 301 redirects might hurt the performance of your site. But here are some things to consider… Presenting too many options can be overwhelming and presenting too few options can be underwhelming. With a 404, link equity is totally lost. via WordStream).

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The ABCs of Mobile Marketing [Glossary]

Hubspot

Click-through Rate (CTR) – this is a common measurement used to determine the number of users who clicked to access more information or take action resulting from a B2B mobile marketing campaign message. Call-to-Action ( CTA ) – this is an instruction to the reader to act on the message that was received.