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How to leverage neuromarketing for SEO

Search Engine Land

It helps us to understand how the brain works and gain insight into customers’ motivations, preferences and decisions. Limbic brain (The ‘middle’ brain) Associated with emotions, memory, motivation and social behavior. These three dimensions are the foundation upon which successful marketing strategies are constructed.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)

SaaStr

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. But Twitter is pretty much free and people are really honest with their opinions, especially their constructive criticism.

Product 52
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Leading Questions: Great for Marketing, Terrible for Research

ConversionXL

Does your employer or his representative resort to trickery in order to defraud you of your part of your earnings?” Although respondents are motivated to be ‘good respondents’ and to provide the information that is asked for,” writes Bradburn, “they are also motivated to be ‘good people.’”. Question language. Question topic.

Technique 121
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Want to Teach Yourself Design? 8 Tips & Tricks for Beginners

Hubspot

These platforms showcase an abundance of high quality work from leading designers across the spectrum -- everyone from web and UX designers to graphic designers and typographers. But don''t let your skill level stop you -- examining the construction of a design will let flex your creative muscle. 7) Don''t be afraid to get feedback.

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . Team construction is even more important than each individual hire, so make sure that you’re adding to the team—not just going for more of the same. . Which specific skills are different?

Growth 70