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Navigating new spam policies: A guide to effective cold email outreach

Martech

Consider prospects honed in on your pricing page, those warm contacts interacting with your marketing materials and social media, or companies whose outdated technology screams for the ROI your solution provides. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. This idea also opens up opportunities with people who are not looking for signs (new construction etc.). You have to know your product options and pricing inside and out.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Why would a potential customer be inclined to buy your product at a higher price point?

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Episode 29: How Custom Solutions Leads to Long Term Customers for Marlin Technologies

Spiro Technologies

So, that means construction vehicles, agricultural machinery, and large turf care things—not like the lawnmower that any of us might have in our garage, but something that cuts a fairway, cuts a city park, or things like that. Lloyd Brown: We do quite a bit in the construction industry. Adam Honig: Wow! That’s amazing!

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Episode 30: The National Association of Manufacturers Looks to the Future

Spiro Technologies

Adam Honig: I’m here in the Boston area, and of course, General Electric somehow has moved its headquarters here a number of years ago. Chad Moutray: Yeah, the reality is General Electric, which is a member, and a lot of other companies use a lot of small businesses as suppliers. Chad Moutray: This is manufacturing construction.

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9 Creative Snapchat Ideas for Brands

Hubspot

Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared. Show a behind-the-scenes look at the construction of a product or event faster or slower to clue followers in to what your brand is all about.

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Episode 27: How ABC Polymer Took On Direct Sales to Grow Their Business

Spiro Technologies

Our country is on the verge of a super cycle of construction projects for manufacturing. My father, who was an electrical engineer by trade, was, at the time, the largest private commercial real estate developer in the state of Alabama. You never want to sell on price, but it was so compelling that it got their attention.