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Constructing Pricing Strategy For Subscription Products

ConversionXL

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

9 Constructive B2B Cold Email Templates for 2023. Our pricing structure operates on an annual contract basis and we have an average annual spend at around $2,000/seat. The price per user ranges from $125 – $165/month depending on the Salesloft plan that you go with. Are you promoting new content? Need a visual?

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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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Episode 14: Agile Decision Making in the Construction Industry with Ashton Sawing and Drilling

Spiro Technologies

So if you think about construction and many of the industries in the supply chain, it can be very male-dominated. I think you definitely have to have a level of confidence and sometimes a thick skin to be that girl in the room, but there are a lot of organizations and groups for women in construction. It really is.

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How to Explain a Price Increase to Customers Effectively

Lead Fuze

Understanding how to explain a price increase to customers is an essential skill for any business owner, marketer or sales representative. In the current economic atmosphere, with its growing costs and supply shortages, it’s likely that companies may have to up their prices.

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The Plain English Guide to Sticky Prices

Hubspot

Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here's some insight as to why a company might embrace rigid pricing.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

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