Search Engine Land

SEPTEMBER 14, 2023

You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance. As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked. How do people become fans and fall in love with brands? The concept of superfans might sound a little strange.

Niche 139

Niche Intrinsic Campaign B2B 139

The Lost Book of Sales

FEBRUARY 1, 2021

Charlie is simply content to trust his own judgement even when it runs counter to the wisdom of the herd. At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end. Finally, Charlie seeks to calculate the intrinsic value of the whole business and, with allowance for potential dilution, etc.,

Intrinsic 105

Intrinsic Price Construction Government 105

SaaStr

JANUARY 31, 2020

In general, people want to pay you for the value that they get so you can have a very open constructive conversation with your customers about pricing and why it’s working, why it’s not working for you and what are the changes that you need to make. I think that’s core to really creating that environment of trust.

Price 71

Price Engineering Trust Product 71

Highspot

MARCH 9, 2022

They’re strategic decision-makers, coaches, sales experts, and change managers, all rolled into one. They also play a role in each sales rep’s professional development by mentoring them one-on-one, doing annual performance reviews, and offering constructive criticism to help them reach their full potential. Sales Managers.

Intrinsic 95

Intrinsic Technique Cross-sell Sales 95