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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

And every episode of Sales Pipeline Radio is always available past, present, and future on SalesPipelineRadio.com. I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

How does your customer success and customer support functions change with the move to enterprise? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. What are the biggest challenges in making this transition? Harry Stebbings. Krish Subramanian. Robert Hohman.

GTM 52
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Revamp Your Sales: A Content Marketing Strategy Guide

Lead Fuze

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52