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7 emerging skills every SEO must master in 2023

Search Engine Land

With its help, you can plan a silo structure for a website in any niche with a few clicks. An SEO executive needs to learn to present their ideas to the account manager. Become comfortable with verbalizing and presenting your ideas to the powers that be. SEOs shouldn’t be worried about AI tools. And that’s not all.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Guided Path: How to Invest in AI for Promising Returns

Lead Fuze

Global X Robotics & Artificial Intelligence ETF (BOTZ) Global X Robotics & Artificial Intelligence ETF (BOTZ) , another solid option, offers similar exposure to the global robotics and artificial intelligence industry by tracking the ROBO Global Index. Exchange-traded funds (ETFs) that focus on AI are a viable option here.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Check the list of presenters and companies running booths at your industry’s conferences; Ask your customers who else they considered. Run a functional investigation.

UX 126
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

niche down”). When clients ask, “Do you do X?,” How you communicate as a function of that design is a critical problem that you should aim to solve. Traditional advice tells us to niche down when starting an agency. These statistics present facts, but painful ones. Beautiful UI is no longer enough. Complication.

UX 120
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Model Building from the Ground Up

ConversionXL

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Is your KPI net present value of the project? Models are useful to marketers (and throughout a business) because they improve decision-making. What’s your objective?

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The Definitive Guide to Sales Lead Qualification

SalesHandy

All of this will naturally lead to making it easier for you to scale your sales function and increase revenues for your organization. For example, if the lead is from the ‘X’ industry, they get 30 (out of 100) added to their score. How to Qualify Leads effectively. Cold Emails, Landing Page, etc. each having their own scoring values.