Sales Hacker

JUNE 2, 2021

As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 117

Sales Pipeline Cross-sell Sports 117

Hubspot

JULY 27, 2016

If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Because they know they can trust that name. Thought leadership needs to be something else on a practical, day-to-day level, consonant with reasonable, achievable goals. That’s thought leadership.

Real Estate 74

Real Estate Manufacturing Clients Event Production 74

Hubspot

JULY 6, 2016

In my experience as an agency consultant, most agencies experience at least a few client freakouts a year. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. To put things into perspective, client freakouts are a common problem at agencies.

Clients 53

Clients Follow-up Cold Call Contact 53