ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Instead of providing B2B marketing consulting to a broad B2B market we decided to focus just on 2 segments: B2B tech and service-based companies with long and complex sales cycles. The 80/20 principle is still alive and well.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. The number of interactions with prospects during the sales process is growing.

Cross-sell 62

Cross-sell B2C CRM Quota 62

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Sales Hacker

MAY 9, 2019

This is how the sales compensation plan should work for reps in a prospecting role. I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. AE ($160k) and ½ a CSM ($120k/2) to prospect/win and onboard 20 deals/month at $25k ACV. Metrics to keep in mind.

SQL 102

SQL Commission Customers Non-Profits 102

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Lastly, never underestimate the power of building a rapport with your prospects and customers. When I’m prospecting and doing admin work, I gotta have a few great tunes to keep me pumped up! We found that 80% of our new pipeline was coming from referrals. Alice Heiman.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

ConversionXL

OCTOBER 22, 2018

The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return.

B2B 131

B2B Process Campaign Contact 131