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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process. Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle. Contact sequence: Every other business day.

Technique 101
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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Customers are educating themselves before contacting company salespeople. That means offering access to information about products and services online is essential in this environment.

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How to Defuse a Client Freakout

Hubspot

If they’ve reached out -- because you’re their contact or because they’ve chosen to escalate above one of your employees -- this is your opportunity to save the day. Shift the conversation from email (or text message or social media) to a phone call as soon as possible. Remember that t his is about them, not you.

Clients 53
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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

Let's walk through some of the most important parts of a landing page that you should be focusing on from an SEO standpoint so you can start turning your landing pages into long-term conversion points for your business. If your landing page has a form, minimize the type of contact information you're asking of your readers.