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9 call analytics platforms for marketing teams to consider

Martech

The platform integrates with leading marketing technology, adtech, CRM, and call center platforms to turn conversation data into automated action to create better experiences, more conversions and higher revenue. Route customers or prospects through an automated conversation flow for lead qualification, saving sales team time and effort.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. Practice active listening Be uniquely present when talking to a prospect. Find empathy to make connections Connect with a prospect by making them feel included, appreciated, and heard. Take the free tour

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Take the free tour