Does a B2B Business Need a Different CRM Than a B2C Business?
Sales Hacker
JUNE 3, 2021
B2C clients are buying a product or service directly from you, which in most cases is for their own use. retail stores selling children’s toys), or they’re using a service (e.g. accounting or legal services). As a result, the way you manage the relationship differs in the following ways: Managing people vs. accounts.
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