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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. Practice active listening Be uniquely present when talking to a prospect. When you’re able to focus and listen without interruption, you earn their trust, and make them feel heard.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

87% of business buyers expect reps to act as trusted advisors. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

A reminder email is designed to get prospects or customers to engage or take action, often after failing to do so after repeated requests. When you send a reminder email to an event that is not fit for the customer, you could lose their trust. Engage buyers everywhere What is a reminder email? Aim for 9:30 to 10:30 a.m.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Clawbacks have been widely used as part of employment contracts across many industries, particularly since the financial crash of 2008, as a means to protect a business against fraudulent activity. And, even if the contracts themselves adhere to these regulations, a single miscalculation or accounting error can put a company at risk.