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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 89
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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If You’re Embracing Headless Commerce, Don’t Overlook Your Digital Storefront

Salesforce

It can represent millions — and sometimes even billions — of dollars. Then you’ll need to negotiate vendor contracts and plan integrations, which can also set your timeline back. It’s a number that represents what percentage of time your site is running smoothly for customers. The good news? There’s a better way.

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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

Contracted $ARR quadrupled, win rates doubled, and ACV increased by 150%. Impact Areas Frequently, Solutions Engineers operate “behind the scenes” without directly linking to revenue in the same way as quota-carrying sales representatives. Over the past year at Stytch, we saw a meaningful acceleration in paid customers and revenue.

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4 Key Components to a Winning Handoff Process for SaaS Companies

Sales Hacker

Therefore, making sure the handoff process is as smooth as possible by removing any friction is the key to increasing customer retention and maximizing the contract length of the customer, which are two of the most important KPIs for any business. I’m already sure that your customer success and sales teams are top-notch.

Process 76
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What is an SEO product manager?

Search Engine Land

Notice how every role here is working on the website but what’s absent is a representative of SEO. Product management responsibilities expand and contract based on the org size. Sizing or level of effort (LOE) : An estimate from cross-functional teams (engineering, UX, etc.) The scrum master. The development team members.

Product 92
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Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

This policy makes it easier to pass off ownership of the account to the business itself if you’re working in a contract or agency role; respecting a business’s ownership of its site data is an important facet of responsible data management, and one that will make your life ultimately easier.

Follow-up 132