Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. That’s because Sales Engagement isn’t just a tool for automated sequences and CRM integrations. Sales enablement tools — your CRM, asset management solutions, etc. It’s the question that will help companies stand out as we put 2020 behind us.

Objectives and Key Results 138

Objectives and Key Results Sales Cross-sell Objection handling 138

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. A true enablement platform is even better because it centralizes all up-to-date, on-brand marketing and sales assets in one place. Look for tools with CRM integration, AI analytics, and ROI calculators.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

NOVEMBER 25, 2019

Your CRM, sales enablement platform, wiki, or Google Drive are all great options. Go-to-market information. We’re going to take a look at each of these categories a little more closely so you can see how they work together. Go-to-market information. Competitive sales tactics. Win/loss insights.

Objection handling 86

Objection handling GTM Cross-sell Sales 86

Highspot

MARCH 24, 2025

Inefficient workflows, misaligned sales and marketing operations teams, and chaotic customer success operations can cripple revenue growth and frustrate even the best go-to-market (GTM) teams. A CRM platform with revenue intelligence, sales enablement , and predictive analytics tools creates a single source of truth.

GTM 52

GTM Cross-sell Pipeline CRM 52

Highspot

JANUARY 9, 2024

Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution. Technology Training Technology training keeps sales teams up-to-date with the latest tools and solutions to streamline the sales process, from CRM systems to data analytics.

Technique 52

Technique B2B Cross-sell B2C 52

Highspot

MAY 30, 2024

Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations. This includes templates, scripts, presentations, and objection-handling guides.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. And so I just want to throw in a framework around product market fit measured by customer value creation, then go to market fit measured by economics, then we scale fast. This is go to market fit.

Growth 102

Growth Cross-sell Contract X-functional 102

SaaStr

JUNE 5, 2025

The immediate impact: Zero forgotten commitments or next steps Perfect handoffs between team members Instant access to conversation history across complex, multi-stakeholder deals Automatic CRM updates that actually reflect what happened Phase 2: The Strategic Advisor (6-18 months) AI moves from passive recording to active guidance.

Niche 70

Niche Negotiate Objection handling Contract 70

SalesLoft

OCTOBER 2, 2018

However, thanks to today’s software and computer-savvy salespeople, it’s now possible to codify an entire sales organization’s processes and rulesets and deploy them across your go-to-market team efficiently and effectively. Whether it’s connecting your apps (CRM, email, phone system, calendar, etc.),

Cold Call 52

Cold Call Sales Objection handling Prospecting 52