Selling Semantics
Adaptive Business Services
SEPTEMBER 15, 2021
Let’s start with CRM (acronym), Customer Relationship Management. In one cartoon the pointy-haired boss exclaims to Dogbert the Consultant who is trying to sell him an ISO 9000 program, to paraphrase …. Pointy-haired boss … “Sign me up!”. How we should sell is constantly rephrased in order to suggest that … “This is new!
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