The Power of We: Getting Sales and Marketing on the Same Page
Sales Hacker
JUNE 26, 2020
A JTBD interview is meant to dig deeper into an existing client’s motivations. This helps us find out what motivates future prospects. Furthermore, each customer’s motivation is different, so interviews shouldn’t stick too closely to a script. When we ran an ad in our client’s own language, we saw CTR increase four-fold.
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