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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. It doesn’t actually matter what you sell, as long as you’re not actively scamming and misrepresenting your value proposition. Who loves your brand the most? See their own sense of being reflected in your brand.

Niche 136
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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia. They borrow from and really stitch together the analytical tools, methods and formulas from such traditional disciplines as history, psychology, mathematics, engineering, biology, physics, chemistry, statistics and economics.

Intrinsic 105
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Sujan Patel : Content As A Growth Engine. If you want to sell something, you need to make people feel like this is made for them.

UX 85
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. “OK, both of us are going to start selling this thing,” and I’m going to give you the answer here.

Up-sell 88
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5 practical marketing tactics to accommodate new technologies and AI

Martech

Meaningfully mine and respect the data customers freely share Customers provide personal information to companies all the time — including acquisition offer responses, purchase behaviors, product favorites, social shares and sentiments on user-generated content — all of which tell marketers how to sell to them.

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How to Design a Sales Comp Plan to Get You to $100M (Video + Transcript)

SaaStr

I think that we would probably all agree that there is no one more motivated than the founder in the founder led sales stage to get sales, cross the line, and when it comes to comp design, there’s really no big comp design to be had if the founder’s the one closing the deals. Meghan Gill: Yeah, building on that.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Did you intrinsically know how to browse, add to cart, and pay for your items?

B2C 59