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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customers 126
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Sales Enablement as a Communications Center

Sales Hacker

Client story: financial services company wants to expand globally. I always recommend my clients create a sales enablement council: Purpose: build relationships and trust with monthly cross-functional collaboration. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 117
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

As the name implies, this was the first instant messaging service. And not only is conversational marketing data helpful for recognizing tech issues and common customer pain points, it also can identify opportunities for cross-sell and up-sell. Promote events, products, and content. Qualify Leads.