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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Email: Business email address Sign me up! Processing.

Customers 126
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Sales Enablement as a Communications Center

Sales Hacker

Then it was time for the product management leader to outline the components of the release cycle. I walked up to the whiteboard in the front of the room and wrote a single statement over and over: CUSTOMER FIRST! Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 117
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? HubSpot Co-Founder Dharmesh Shah says, "Customers should be able to pick up things right where they left off whenever it is convenient for them to continue. Think about how many times you pick up your phone during the day.