Highspot

NOVEMBER 24, 2021

Beyond simply changing where we sell, research shows that over the past two years, the core values of buyers have shifted as well. How you sell to and engage with customers is now just as, and in some cases, more important than what you are selling. Do You Know What Great Enablement Looks Like? Via the humble sales play.

Cross-sell 52

Cross-sell High impact Go To Market Strategize 52

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Strategize together.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

Highspot

JUNE 6, 2023

According to Forrester, “firms with high levels of alignment across their customer-facing functions reported 2.4 Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding.

Closing 52

Closing Product Objectives and Key Results Quota 52

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

FEBRUARY 1, 2019

How does Amanda think the go-to-market has to change with every stage of development? What can be done to ensure seamless cross-functional communication across the org? How to ensure customer support is strategic and not just reactionary? You can also take your SaaStr to go: Listen on iTunes. Listen on Spotify.

Customers 43

Customers Price Cross-sell Start-ups 43

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. We sell success. Cross-sectional studies, surveys. Spots early signs of a pending transition.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90