Remove Cross-sell Remove Launch Remove Strategic partnership
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Pricing in this stage focuses on: Sales Velocity: Pricing strategies adapt such that the sales team can sell faster as the market has now started to come to the company and CAC reduces.

Price 106
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM 119
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy.

Campaign 149
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. Add new products/services to uplift the price, and create upsell/cross-sell opportunities. Add a strategic partnership that opens a new segment, for example, Healthcare, Government, etc.

Growth 99
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62
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7 Steps to Building a Successful Channel Partner Program

ConversionXL

This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. HotJar is planning on launching their Agency Partner Program in the future, and they are already doing their homework.