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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 122
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59
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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

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How to Optimize Videos for Conversions

ConversionXL

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. Which site metrics matter and connect to user experience? Engagement?