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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. Google consistently focuses on their usersexperiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. There are much better SEO alternatives, though. Performance.

Gambling 118
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. The kicker is that by building this into your site structure and content plans, you reward your website visitors with a better user experience (matching content to the searcher’s intent).

UX 90
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 127
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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

Brands, especially those that have never done traditional retail, like Jet or Away, are winning buyers before they arrive on a site by focusing on “experiences” (not just transactions) and partnering with influencers. Bolt has optimized the checkout process, especially on mobile, across millions of user experiences.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129
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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”.

Customers 127
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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?