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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. Google consistently focuses on their usersexperiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. When that happens, users tend to look for an alternative search result.

Gambling 113
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. The kicker is that by building this into your site structure and content plans, you reward your website visitors with a better user experience (matching content to the searcher’s intent).

UX 88
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 122
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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up. Bolt has optimized the checkout process, especially on mobile, across millions of user experiences. FenixCommerce.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129
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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear. Recommended reading: How Does Product Copy Format Affect User Engagement? Quality product images.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52