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How to Protect Your Brand Online: Useful Tips

TrackStreet

But believe it or not, if your company sells online — and your products are or could become commodities competing with similar items — your brand’s value might even be more central to your business’s health than it is to these multibillion-dollar corporate giants. Here are some tips to get you started. Read our brand protection guide 1.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125
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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. Google consistently focuses on their usersexperiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. When that happens, users tend to look for an alternative search result.

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BigTinCan for Retail to Empower Retail Sales Teams to Reshape the Shopping Experience

SBI

BigTinCan for Retail to Empower Retail Sales Teams to Reshape the Shopping Experience. Paige Denim and Titlelist embrace the increasingly digital consumer landscape, Bigtincan created Bigtincan Retail with a comprehensive set of product capabilities, integrations and bundled services.

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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. The kicker is that by building this into your site structure and content plans, you reward your website visitors with a better user experience (matching content to the searcher’s intent).

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9 Shopify Apps to Win More Ecommerce Sales

ConversionXL

With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up. Bolt has optimized the checkout process, especially on mobile, across millions of user experiences. FenixCommerce.