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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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Nudge Marketing: From Theory to Practice

ConversionXL

In the United States, a similar experiment reduced cigarette litter by 74% in six months. Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. That’s a nudge. Image source ).

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ).

B2B 130
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Yet the data backs this up. So what’s the main objective—and ideal user experience —for Google and Amazon? Amazon wants to sell products. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. You run a search.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. Nick Mehta: I got to say pretty good internet up there on the Italian Alps, so I’m impressed. So, you teed it up really well. One, it starts high up in the sales process, right? Jay Snyder: Yeah.

Retail 75
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. So we want to come up with a bunch of radically different ideas & test them. Websites are contextual.

UX 85