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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121
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How agile marketing teams can work with AI

Martech

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. In this method, a fixed percentage is added to the total production cost for one product unit, yielding its selling price. If your selling price is too high, you could scare off customers.

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Nudge Marketing: From Theory to Practice

ConversionXL

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. That’s a nudge.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ).

B2B 130
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How to Calculate Your Company's Sales Mix for Increased Profits

Hubspot

It’s a universal business truth — not every product you offer is going to sell at a high rate at all times. This can not only help you determine how to set future budgets, but it can also provide valuable information about the function, placement, and selling strategies behind each product your company offers. Sales Mix Formula.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52