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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive.

Retail 155
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 98
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2023 Predictions: Retail media networks

Martech

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 93
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. The highest AI order share growth year-over-year was seen in skincare products, up 26%. “AI In the U.S., categories.

Retail 104
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A PPC marketer’s guide to retail media

Search Engine Land

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 95
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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

Allows for historical data analysis, letting you backfill data across countries or categories for up to two years. With these insights, you can make informed decisions for your online retail efforts. The Merchant Center data transfer can be set up in the data transfer menu. BigQuery or Google Sheets). See terms.

Retail 89