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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122
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2023 Predictions: Retail media networks

Martech

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 128
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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

Allows for historical data analysis, letting you backfill data across countries or categories for up to two years. With these insights, you can make informed decisions for your online retail efforts. The Merchant Center data transfer can be set up in the data transfer menu. BigQuery or Google Sheets). See terms.

Retail 120
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“Why I’m So Interested In Selling,” Barry Trailer

Partners in Excellence

More than once, I’ve been in the audience at a sales conference when the speaker would ask, “How many people here, growing up said, “I want to be in sales?” I’d hang out there when visiting and my grandmother used to stand me in front of her, introduce me to customers, mess up my hair and say, “This kid is a natural born salesman.”

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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. The highest AI order share growth year-over-year was seen in skincare products, up 26%. “AI In the U.S., categories.

Retail 119
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive.

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