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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 88
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 122
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. What isn’t?

Referrals 129
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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Sell directly from your Page. Run a Facebook ad to promote one of your products. You can also sell to customers directly via Twitter now, as well. ” [Tweet It!]. Strangers into friends?

Retail 85
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The Future of Advertising Is Native Social Commerce

Hubspot

Or would you prefer selling directly via social networks? The aim is to facilitate retailers in simplifying the buying process from these networks. Continued success will be contingent on native social ads that offer value without tarnishing the user experience. Would you post a link to your store in the content feed?

Retail 76
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Gartner found that less than 10% of Tier 1 retailers believe they are highly effective at personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. To find out, you will need to do proper user experience research.